Zafty Intelligence

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We provide bespoke insights and consumer targeting information. From advertising to political preferences our data is live, accurate and ethical.
We are a consumer behavioral intelligence company. How? Well it is simple, but complex at the same time.

Consumers spend 3 hours per day on their phones: what can you tell about a person if you knew every app they opened, what they did on their phone, and how long they used it for?


Intelligent analysis of this data can can provide a competitive picture for research projects, or delve into cohort of political preferences and locations just to name a couple.

That is Zafty, we collect millions of data points everyday from over 250,000 devices (Privacy Compliant anonymous data with consent) and run this through a range of filters and algorithms to provide bespoke insights that are not available in the market. This is not a small data pool with machine learning, we are live data from real people and real users with incredible accuracy.

Want to target a particular cohort? We can tell you what social media platform to use, and what times have the strongest engagement period and give a 20% greater return on advertising.

Want to know the political preferences as a live data stream with locations? Done.

Want to know the leading app and who their users are for any subset? Done.

What to see the competitive market

The shift to mobile is complete and we make it possible to shed light on consumption patterns and behaviors in a way that can really benefit your business .

Zafty has unrivaled data and insights in the mobile space that can transform your advertising, research and insights.
That utilize our data:
We work closely with organisations to provide data and insights for markets or projects. Political Intelligence, Competitor Intelligence, Market Information, Demographic and Usage information to transform insights and intelligence. Complete with recommendations and calls to action.

We give you a deepedge help you develop a greater understanding and take your research and services to a deeper level. Giving you advertising efficiencies and bespoke market insights.
Data Depth
Users across 141 Countries, 6 Languages, 884,913 locations
Mobile apps actively tracked
Phone sessions
App opens
How we work
Determine Market
Make contact with us, so we can understand what you are trying to achieve
We currently work closely with a select base of companies where we can add significant value.
Demonstrate Insights
We discuss the key insights we can provide and the problems that we are able to solve.
Do you wish to target specific demographics in advertising? Do you want to know what the political preference is of a cohort and how to target them? Do you want intelligence on a competitor and their users? How about daily market usage share? Demographic penetration?
Agree Terms
We provide SLA's and detail what we will deliver and pricing. The work commences at an agreed time.
Our analysts work to develop a suite of reports. This is then paired with analysis to provide comprehenive insights and calls to action.
Some projects (eg political campaigns) we work with you on the ground and provide regular report and data updates. We can track on the success of events, ads and campaign efforts of you, and your competitors campaigns.
Australian Mobile Banking
We have bench marked Australian Banking Mobile Apps against global institutions, with surprising results.
Sample Insight
Dating Apps
We looked into the Dating App Space for a client and discovered some interesting items. This shows the amount of times the average user opens the apps on days of the week. The results were surprising and deeper analysis showed something interesting.

Tinder users are most active early in the week, but we hear you saying wouldn't they be active on weekends? No, the early stages of the week are used to set the dates for the following weekend. Grindr is more of a direct meet app and has constant use (and a lot of use) everyday.

Gaming Apps
To gain a broader understanding of our data have a read of our Supercell mobile app insights.

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